Sales and Marketing Management
Enabling you to grow your customer base in a rapidly changing world
Inbound and Buyer Centric
Don't get left behind
Stay Ahead of Change
The days of relationship selling in most industries are becoming a thing of the past, if they aren't already.
While lockdowns sped up this change, it was already happening well before then.
So, even if your business has been successful for many years, it's time to rethink your approach—both in person and online—to better answer the questions your customers and potential customers have.
Welcome to a new era where people don't want to feel like they're being "sold at." Most of your new customers probably won't even talk to you until they've already decided they want to work with you.
Effective Management
"Fractional" Sales and Marketing Management brings valuable expertise into your business at a scale that suits you, to help shape and drive your vision, reaching new customers and exploring new markets.
You and your team will benefit from a fresh perspective - an experienced view on change and change management that will help your team grow in the current landscape.
Driving change isn't just about getting a new tool - it's about having a plan to embrace these new ways of working.
What We Can Do For You
A look at key areas our Sales and Marketing Management can address for you
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Refine your Sales Process
Build on what makes you you to more effectively serve existing and new customers.
Work on delivering a "single source of truth" to benefit all roles and departments.
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Introduce New Tools
Work with you and your team to select and implement tools, such as HubSpot, to support these new ways of working.
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Build Relevant Plans
Help you develop coherent Sales and Marketing Plans both to secure your existing business, and grow in new areas.
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Add Fresh Insights
Help you monitor and manage the key activities of your team to promote success.
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Transform Communications
The key in the buyer centric world is to have content available that directly addresses their questions.
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Social Selling
Research shows a buyer will look at between 7 and 15 pieces of content before contacting you - that requires a depth and breadth of content; whether blogs, social posts, podcasts, videos.
Planning and delivering this content is a key role in Sales and Marketing Management.
Unlock Your Sales Potential
Discover how Trotswood can help you deliver for your customers - whether as part of a project or for the longer term.