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Sales and Marketing Management

Enabling you to grow your customer base in a rapidly changing world

Inbound and Buyer Centric

Don't get left behind

Sales team meeting

Stay Ahead of Change

The days of relationship selling in most industries are becoming a thing of the past, if they aren't already.

While lockdowns sped up this change, it was already happening well before then.

So, even if your business has been successful for many years, it's time to rethink your approach—both in person and online—to better answer the questions your customers and potential customers have.

Welcome to a new era where people don't want to feel like they're being "sold at." Most of your new customers probably won't even talk to you until they've already decided they want to work with you.

 

Effective Management

Your businesses has steadily grown by supporting your customers with great products and services. You realise though that the customer world is rapidly changing - challenges that you might struggle to meet as you are.

  A "Fractional" SalesManager or Director can bring valuable expertise into your business at a scale that suits you, to help shape and drive your vision to reach new customers and markets.

Our commitment to you is that we can be a full part of the team needed to deliver that change - available for as much time each month as you think we need; committed for the long term as we grow together.

Driving change isn't just about getting a new tool - it's about having a plan to embrace these new ways of working and enabling your whole team to deliver on your vision.

 

Virtual meeting with customer

What We Can Do For You

A look at key areas our Sales and Marketing Management can address for you

  • Be Part of the Team

    We aim to be a full member of your Team - perhaps as part of the Board - leading Sales and Marketing teams and activities.

  • There for the Long Haul

    Once we both agree an approach we will be 100% committed to delivering success.

    However we will not tie you down should you feel that we are not delivering for you. In that unlikely event we will just shake hands and move on!

  • Refine your Sales Process

    Build on what makes you you to more effectively serve existing and new customers.

    Work on delivering a "single source of truth" using tools such as HubSpot to benefit all roles and departments.

  • Mentor and Manage

    Develop and deliver a plan to support the personal and professional development of Team members, and plans for Sales and Marketing - including regular Content delivery, Events, Webinars and other Face to Face and Social outreach.

  • Transform Communications

    The key in the buyer centric world is to have content - both written word and video - available that directly addresses their questions.

  • Social Selling

    Research shows a buyer will look at between 7 and 15 pieces of content before contacting you - that requires a depth and breadth of content; whether blogs, social posts, podcasts, videos.

    Planning and delivering this content is a key role in Sales and Marketing Management.

Unlock Your Sales Potential

Discover how Trotswood can help you deliver for your customers - whether as part of a project or for the longer term.